RÉSUMÉ

Education

Southern Methodist University

B.A. Advertising | 2005-2009 | Minors in Spanish and Psychology  

Member of Method Creative and Temerlin Advertising Institute

Where I've Worked

Golin

(07/2015) to (Present)

Creative Director – Started at Golin as a Senior Writer and Content Manager in 2015. Became Creative Director in 2021. I have worked on brands such as Cisco, Lexus, Frontera Wines, Yelp, Cancer Treatment Centers of America, Adobe, Transitions, Hello Kitty, Texas Instruments, Nestle Purina and more. 

  • Leading production of photo and video shoots: from planning to post production and execution of deliverables

  • Creative direction, copywriting, and on-site production needs for large-scale corporate and brand events, such as Cisco Live

  • Scripts, blogs, press releases, headlines, content, anything-that-needs-words  

  • Video and design editing, including photo retouching, creating images for social media, cutting video, and more

  • Social media monthly content strategizing, planning and creation

  • Current client and new business brainstorming and brainstorm leading

  • Occasional hand model, prop/food stylist, photog assistant, producer, etc. 

  • Overseeing the day-to-day projects and processes of the creative team, leading creative team members, as well as career mentoring junior colleagues

Fossil Group

(03/2011) to (07/2015)

Global Communications Copywriter (07/2014-07/2015) – Heavy focus on all internal copy for Fossil Group: emails, blogs, culture program names and taglines, and crisis communications.

  • Social media strategizing and platform naming

  • Brainstormed events and culture-driving strategies for the company, globally

  • Partnered with other writers and concepting for Fossil Foundation site content and events

  • Assisted in writing headlines, names and external-facing blogs for Fossil Brand

Portfolio Copywriter (03/2011-07/2014) – Main writer for MICHELE, Michael Kors, DKNY, MBMJ, etc.

  • Wrote original consumer-facing and internal copy, beauty/description copy, web, radio and video scripts, emails, seasonal stories, social media, and press releases

  •  Developed marketing campaigns, seasonal concepts, and brand launch stories

  • Researched and pitched new copy voices

  • Served as interim manager for my team while my manager was on maternity leave

Square One Agency

(11/2009) to (03/2011)

Copywriter – Started as an intern, then became the sole writer on 10+ accounts, including: Daltile, Butterball, Dr. Pepper, MegaCare, Grandy’s, etc.

  • Developed concepts and wrote copy for print, web, SEO, taglines, radio, and commercials 

  • Edited and proofed all materials 

  • Created storyboards and pitched campaigns for current and new business