Tidy Cats, Tidy Care Litter with Drew Barrymore: Social Campaign
Creative Director & Script Writer. On production.
Details + Still Imagery: https://www.multivu.com/players/English/9148251-tidy-cats-drew-barrymore-launches-tidy-care-refresh-contest/
Press Samples:
https://people.com/pets/drew-barrymore-loves-7-pets-4-cats-exclusive/
https://www.realsimple.com/drew-barrymore-home-organization-self-care-tips-7483117
https://www.purewow.com/news/drew-barrymore-interview-pet-advice
Passion to Care Campaign
Associate Creative Director, Script + Copywriter & assisted on production
Yelp’s Challenge By You Campaign
Each week, we proposed two "challenges" to a Yelp influencer on our Instagram channel for social followers to vote on. The influencer documented the winning experience on Instagram by searching Yelp to participate in the challenge.
The challenges were as fun as only eating deserts for an entire day or eating the spiciest taco or even doing pilates in a wedding dress!
Our goal was to highlight that the Yelp platform can be utilized as an exploratory tool and encourage followers to discover more local businesses within their community.
We knocked our KPI’s out of the park and had a successful campaign! We worked with 3 influencers, generating +957.8k video views with an average engagement rate of 18.03%, and a total reach of +948.7k.
Creative Director, Copywriter, & Campaign Concepter
Creative Director, Copywriter, and Campaign Concepter
Script Writer
Creative Director + Script Writer
Purina Dog Chow Service Dog Salute
Over 3 million military veterans currently struggle with Post-Traumatic Stress Disorder (PTSD). While PTSD service dogs are proven to reduce the severity of PTSD symptoms and suicidal behaviors, the demand for these life-saving dogs greatly outpaces the supply. Dog Chow is on a mission to change that.
For the past five years, the Dog Chow Service Dog Salute program has been taking action to help ensure that every veteran in need can obtain one of these life-saving dogs. Click the video to see our efforts thus far. And click below to learn the simple ways you can help.
Associate Creative Director, Script Writer + Editor, On Production.
Associate Creative Director, Concepter, & Production Director
Associate Creative Director + Copywriter
